When it comes to marketing, your home inspection is by far one of the most useful tools. Your home inspection can market harder than your business cards, email campaigns, and networking efforts combined. But keep in mind, when we say use your home...

When we talk about using previous clients as a source of business for your home inspection company, we are not talking about the old school sending of post cards once a year. Instead, we are talking about a strategic (and ultimately mostly automated) marketing...

If there is any aspect of the home inspection industry that I think I hear the most complaints about – it's this one. Most home inspectors don't like networking. We are home inspectors – not politicians. But there is a sad truth that I learned many years ago. I...

By far, marketing to real estate agents is the bread and butter of most inspection companies – whether we like to admit it or not. Direct to consumer marketing is great – but each consumer represents one inspection, but each agent represents multiple inspections for...

Step 1: Online Marketing Let's take the first of the subjects that we mentioned in our previous blog - online marketing for home inspectors..So this is an easy one. I think it is every home inspector's dream to have their online marketing so good, and so tight that...

If you are reading this, then you are obviously interested in either starting a home inspection company, or already own one and want to kick it into high gear. But where do you start? I have started and run 3 successful inspection companies that are still in business...

What is a NAP? Most of us love to take them (insert token chuckle), but what does it have to do with your SEO?  More importantly, what does it have to do with your home inspection business? In short, NAP = Name, Address, and Phone number. For many years now Google has...